Image: City of Mission / Friday March 3, 2023
community event

Shine Bright Mission event attracts thousands

Mar 6, 2023 | 3:19 PM

MISSION — An estimated 7,000 people came together on First Avenue for the Shine Bright Mission event Friday. It was billed as a vibrant evening of fun and community celebration.

The opening ceremony featured members of Leq’á:mel First Nation Council and the evening included a first responders vehicle display, free activities, live music, train rides, late-night shopping, a night market, community booths with children’s activities, lantern making, a red-carpet photo op, and many opportunities to support Mission-based businesses.

Image: City of Mission / Friday March 3, 2023

“The feedback I’ve received has been universally enthusiastic, and it was great to see so many people out and engaged. We know now that we need to do even more of this sort of thing,” said Mayor Horn on behalf of Council.

“The I Love Mission team are overwhelmed by the support this event has received. We wanted to create a celebration that captured what makes Mission special, thank first responders, and support local business,” said Clare Seeley, on behalf of the I Love Mission partners. “Thanks to the great turnout from participants and attendees, we really showed how we all Shine Bright.”

The event was made possible through a generous grant from the Commemorate Canada – Reopening Fund.

The lights will remain up along First Avenue and will turn on each night throughout the month of March. Tourism Mission has released a walking tour to provide the story about each custom-made light. Print copies are available at the Visitor’s Information Centre.

Image: City of Mission / Friday March 3, 2023

The event was made possible through a generous grant from the Commemorate Canada – Reopening Fund.

The event was organized by the partners in the I Love Mission campaign, a community-based project launched in spring 2020, focused on supporting local businesses during the pandemic.

I Love Mission partners include City of Mission, Tourism Mission, Mission Chamber of Commerce, Community Futures North Fraser, Mission Downtown Business Association, The Junction Shopping Centre, Mission City Record, and Mission Folk Music Festival.