Pamela Yee. (Image Credit: Pamela Yee.)
Municipal election

Abbotsford trustee cites voter fatigue in going sign-free for school board campaign

Oct 6, 2026 | 3:36 PM

ABBOTSFORD – Citing voter fatigue and excessive clutter seen throughout most B.C. communities these days, an Abbotsford school trustee candidate says she’s ditching all campaign signs and won’t use any AI-generated images in the lead-up to this month’s municipal election.

In a statement sent to Fraser Valley Today, Abbotsford Board of Education candidate Pamela Yee says voter fatigue could quickly become a reality for B.C. residents.

As proof, she invites residents of Abbotsford to drive down just about any busy street in the city.

Signs of every type and every persuasion abound throughout Abbotsford, whether they’re big, small, every colour of the rainbow, squares, and rectangles, along with all sorts of slogans, phrases and promises in every type of font imaginable, Yee says.

She released a video on Monday (Oct. 5) pledging not to contribute to what she calls the “wasteful impacts” and distracting nature of signs, set to the tune of the 1993 hit single “The Sign” by Swedish artists Ace of Base.

“It’s 2026 – we have social media and so many other ways to connect without cluttering the community with these eye sores,” said Yee. “The environmental footprint of some of these signs worry me, they typically don’t look good and plus who doesn’t like a little Ace of Base?”

Yee, an education professional with more than 20 years working with students in a variety of settings, said that she trusts voters will look beyond flashy signs and basic slogans to elect suitable candidates.

Her announcement validates what Insauga.com, a community news website in Ontario, found when they released a survey showing that more than 92 per cent of respondents believe election signs do not change a voter’s views.

“As a school trustee I want to create a calm, safe environment where all students can excel,” she said. “Limiting some of the chaos, driver distractions and unnecessary waste on Abbotsford streets by running a sign-free campaign is a small step towards building that type of atmosphere in the community.”

Yee also says she is running an AI-free campaign.

Advance voting in Abbotsford gets underway tomorrow, Wednesday, Oct. 7, following by Saturday and Sunday, Oct. 10 and 11, with general voting day slated Oct. 17.

For more information on Yee, visit yeefortrustee.ca or visit her social media @yeefortrustee.