Two companies merge, rebrand ahead of new dealership grand opening in Abbotsford
-
Share on Facebook
-
Share on Bluesky
-
Share on X
- Copy Link
ABBOTSFORD – Two equipment and machinery companies have rebranded into one company as part of the grand opening of a new equipment dealership in Abbotsford.
According to a news release Monday morning (May 11), Douglas Lake Equipment and Avenue Machinery are now Pinnacle Equipment, bringing both businesses under one roof and reflecting their activities as a single network of dealerships serving customers throughout British Columbia.
The change also coincides with the grand opening of a brand new dealership in Abbotsford later this month, as the company works to cement its presence in the Fraser Valley and improve access for customers in one of B.C.’s primary agricultural regions.
“Even though this is a name change, our commitment to our customers and our direcJon remain the same,” said Michael Correale, President of Pinnacle Equipment. “Customers will see a new sign over the door, but behind it they’ll find the same teams, the same equipment lines and the same great service they’ve come to expect.”
