City of Abbotsford, Tourism Abbotsford ink 4-year deal

ABBOTSFORD — The City of Abbotsford and the Tourism Abbotsford Society have come to terms on a four-year contract of their shared agreement for tourism marketing and visitor engagement services in the municipality.

According to a news release from the city, Tourism Abbotsford Society will continue to oversee and manage tourism programs, services and destination marketing activities to allure new and returning visitors to the community. Beginning this year, Tourism Abbotsford will be taking a lead role in the production of the city’s signature Canada Day event in partnership with the City, undertaking the development of an Abbotsford Ambassador program, as well as hosting and maintaining a robust online community arts and culture program and events calendar.

“For the past two decades, Tourism Abbotsford has been an incredible partner, attracting visitors to explore all Abbotsford has to offer from community celebrations and cultural activities, to natural attractions, farm to table culinary experiences and sporting events,” said Abbotsford Mayor Ross Siemens. “Tourism plays vital role in creating a vibrant, well-rounded economy, and plays an important role in helping to solidify Abbotsford as the cultural and economic Hub of the Fraser Valley. I look forward continuing our strong partnership with the Tourism Abbotsford Society for the next four years.”

Tourism Abbotsford is described as a leader in the industry, inspiring targeted travellers to choose Abbotsford and ‘experience more Abby’ through strategic marketing campaigns and visitor engagement programs. Through this agreement, both organizations say residents and visitors will benefit alike.