Image: Supplied by Pattison Media / Kamloops-based Pattison Media, the parent company of 89.5 JR Country and Fraser Valley Today, announced today that it has acquired two Manitoba radio stations.

By Mike Vanden Bosch

Pattison Media

Pattison Media acquires two Manitoba radio stations

Aug 26, 2022 | 10:07 AM

KAMLOOPS — Kamloops-based Pattison Media, the parent company of 89.5 JR Country and Fraser Valley Today in Chilliwack, announced today that it has acquired two radio stations in Manitoba.

Pattison Media (PML) and Westman Communication (WCG) of Brandon, MB are pleased to announce that they have come to an agreement for PML to acquire their radio properties, Q Country 91.5 FM and 94.7 Star FM.

This acquisition will increase Pattison’s reach in Manitoba from their current stations in Winnipeg, 94.3 NOW! Radio and QX 104, to be able to super serve listeners and clients not only in Brandon but western and south-western Manitoba.

“When Pattison approached WCG about acquiring Q Country FM and Star FM, we were pleased by their strong history of providing local radio, supporting their communities, and maintaining a high level of local employment,” said interim President and CEO Bud Keys. “These are all important things to WCG, and Pattison’s values echo that. We feel confident that these stations will be in excellent hands.”

Pattison Media President, Rod Schween, states, “We are very pleased to be adding such valuable and locally supportive properties to our 48 stations. We look forward to continuing to build this great community and supporting the initiatives that make Brandon unique.”

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The sale is subject to approval by the Canadian Radio-Television and Telecommunications Commission (CRTC). The application has been submitted, and preliminary work indicates the agreement should be completed by the end of 2022 or early 2023.

Headquartered in Kamloops, Pattison Media, is the country’s largest, private, western-based media company. Spanning British Columbia, Alberta, Saskatchewan and Manitoba, their operations currently encompass 48 radio stations, 3 television stations, 19 online news portals, podcasting, and digital marketing agencies, in 29 different markets.

Pattison Media is a proud division of the Jim Pattison Group, a diversified group of operating businesses, based in Vancouver, which has grown to become one of the largest, privately held companies in Canada.

Please visit www.pattisonmedia.com or www.jimpattison.com for more information.