Washing ceremony marks settlement of Canadian Tire racial profiling complaint

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As part of the settlement, Canadian Tire has agreed to implement more training on Indigenous stereotypes and racial profiling and review its complaint process to make sure it has distinct steps to address discrimination allegations.

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The settlement includes confidential financial compensation, a portion of which Dawn Wilson says she will donate to the Union of BC Indian Chiefs to commission a study into the problem of Indigenous consumer racial profiling in Canada.

The store and the security company have both agreed that any loss prevention measures will have objective, race-neutral criteria and they will implement training on discrimination and unconscious bias.

They’ll also collect data on discrimination complaints.

Dawn Wilson says in an interview that she and her dad faced “hurdles at every level” when trying for years to get someone to listen to them about their complaint.

She says it shows the need for wholesale change.

“This was a systemic issue, so we wanted systemic change. Something that’s not just going to happen for my Dad and I, but for anybody coming after us, and that’s what we feel like happened,” she says.

“There were a lot of different things that happened in the settlement, and it seems like it’s a very holistic approach to tackle some of these really big issues.”

The pair, who are members of the Heiltsuk Nation, were shopping at the store in 2020 when a security guard publicly searched Richard Wilson’s bag.

When Dawn Wilson raised concerns, a store employee replied that his father “taught him the difference between an Indian and a native: an Indian comes from the reserve and begs and steals.”

The human rights complaint was scheduled to be heard in October.

The washing ceremony on Tuesday is based on an Indigenous concept which means “to turn things around and make things right again.”

Dawn Wilson said the idea of the public ceremony is to validate what happened and is “a physical way of letting go of all that pain and hurt.”

“‘I’m actually really happy that it’s happening. I think it’s amazing that Blackbird and Canadian Tire have agreed to this, and I wholeheartedly accept their apology,” she said.

As part of the human rights complaint, the Heiltsuk Nation commissioned a report on consumer racial profiling, which in part called for more study of the issue.

Dawn Wilson said it’s important some of the settlement money go to a larger study so there’s more data for others to lean on.

“They may not have as much support as we did from Heiltsuk Tribal Council, and we just want to make sure that they have something to help them with this, because it can be an incredibly harmful process when you’re already feeling harmed,” she says.

She says they wanted to take as much pressure off complainants as possible to help them feel supported.

This report by The Canadian Press was first published May 19, 2026

Ashley Joannou and Darryl Greer, The Canadian Press