Image: The Canadian Press / A mixing station is shown during a plant tour at the Molson Coors facility in Toronto in May 2025.

By Mike Vanden Bosch

Molson Coors lays off 9% of workforce

Molson Coors lays off 9% of Americas workforce; no mention of Canadian operations being cut

Oct 20, 2025 | 12:49 PM

CHICAGO — While its Canadian operations aren’t referenced, Molson Coors, with a manufacturing plant in Chilliwack, says it will lay off nine per cent of its Americas workforce amid a corporate restructuring plan intended to create a “leaner, more agile” organization.

According to a statement released Monday, Molson Coors plans to eliminate approximately 400 salaried positions across its Americas business by the end of December 2025 – representing hundreds of salaried positions that were already open from role prioritization efforts put in place earlier this year, and those who may be granted voluntary severance as part of this restructuring. The plan is estimated to result in the layoffs of approximately nine per cent of the company’s Americas business salaried workforce.

“We’ve made progress on our transformation journey, but given the environment, we must transform even faster. To win with our customers and consumers and return to growth, we must move with urgency and make bolder decisions,” said President and Chief Executive Officer Rahul Goyal. “We are moving quickly and intentionally on a long-term, achievable strategy that continues our journey to become a total beverage company and that we believe puts us on the path to sustainable growth. We look forward to sharing more detail on this strategy in the coming months.”

The restructuring is meant to better improve Molson Coors’ ability to reinvest in its business, including its priority brands and what it calls “must-win initiatives.” As part of the plan, Molson Coors says it is focused on putting the right level of resources closer to its consumers and customers as it pursues a return to growth, concentrating on both its beer portfolio and its expansion into adjacent categories, such as premium mixers, non-alcohol beverages and energy drinks.

In connection with the restructuring, the company currently expects to incur certain related charges in the range of $35 million to $50 million, substantially all of which relate to primarily cash severance payments and post-employment benefits to be incurred in the fourth quarter of 2025. These cash payments are expected to be made over the next twelve months. These one-time costs will vary based on specific employee elections during the workforce reduction.

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“These are never easy decisions, and I am grateful to those who will be departing for their many contributions and to those who will continue to guide us on our journey toward growth,” Rahul added.

Molson Coors has a multitude of beverage brands under its company portfolio, including Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Miller High Life and Keystone Light as well as beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey, and non-alcoholic beverages, and partner brands such as Simply Spiked, ZOA Energy, and Fever-Tree.