
Interest in ‘elbows up’ merchandise waning ahead of Canada Day, businesses say
When Rachael Coe decided to launch an “elbows up” merchandise line at her store in Yarmouth, N.S., in March, she said it was an immediate bestseller.
Within a week, Coe said her Timeless Memories shop had already made 400 sales. By the end of the first month, she had sold 2,500 products ranging from T-shirts to hoodies to car decals.
Demand for items bearing Canada’s rallying cry against U.S. President Donald Trump’s tariffs and annexation threats was so high that Coe launched a website to keep up with the surge.
“It was a response from all over Canada,” she said. “We reached every single province then we started covering worldwide. Our ‘elbows up’ merch went everywhere.”