
YOUR PERSPECTIVE: Celebrating Farmers’ Market season in B.C.
Summer in British Columbia is more than just sunshine and warm weather, it’s the season of abundance, community, and connection. For me, as a daughter of a farmer, one of the greatest joys of this time of year is visiting our vibrant local farmers’ markets, where I can fill my basket with fresh-picked produce, farm-raised eggs, local meats and seafood, and handcrafted goods all grown, raised, and created with care by hardworking British Columbians.
Farmers’ markets aren’t just places to shop; they’re the heartbeat of our communities. They connect us to the land, to each other, and to the passionate growers and producers who make it possible for us to put nutritious, delicious, and sustainable food on our tables.
In a world of global uncertainty and rising costs—especially with ongoing U.S. tariffs—it has never been more important to Buy B.C. and invest in our local food systems. That’s why our government continues to fund the B.C. Farmers’ Market Nutrition Coupon Program with a $4.25 million investment this season. This vital program helps low-income families, seniors, and pregnant people across the province access fresh, local food, while also supporting our incredible network of farmers.
The program operates in over 100 farmers’ markets across 90 communities- including in the Fraser Valley- and supports more than 8,500 households every year. Through our trusted community partners, eligible residents receive coupons to purchase fresh fruits and vegetables, dairy, eggs, meat, seafood, nuts, and even vegetable starts to grow their own food.