Image: AbbyPD / "Think of Me, Don't Drive Impaired" initiative, a partnership spanning the Abbotsford PD, ICBC, SD34 and Angry Otter Liquor store. This year, over 800 bags were designed by Abbotsford middle and high school students, featuring colorful artwork and strong messages that reflect the voices of Abbotsford-area youth.

By Mike Vanden Bosch

Think of Me impaired driving campaign

Public agencies in Abbotsford team up for ‘Think of Me’ impaired driving initiative

Dec 23, 2024 | 8:23 AM

ABBOTSFORD — One bad decision by impaired motorists can leave a trail of heartache and misery for those impacted by DUI fatalities or DUI-related crashes.

During the Christmas and New Year’s holidays, Abbotsford residents who visit an Angry Otter Liquor store may receive a subtle reminder about refraining from driving drunk or high and the devastating impact it has in British Columbia.

The Insurance Corporation of British Columbia reports an average of 61 fatalities on B.C. roadways each year due to vehicle crashes involving impaired drivers, whether drunk or high.

In response, the Abbotsford Police Department has teamed up with Angry Otter Liquor Stores, SD34 and ICBC to launch the “Think of Me Don’t Drive Impaired” initiative. As it has in the past, this campaign conveys important messages to motorists to drive safely through images and slogans on paper bags distributed to liquor store customers. These bags, created by local children, serve as a poignant reminder of the impact impaired driving can have on families and communities.

Jack Nicholson, CEO of Otter Co-op and Angry Otter Liquor, says, “Angry Otter Liquor is here to proudly serve our members and guests in our local community. Being a community builder in all the neighborhoods we live, work, play and do business in is both a core value to our Cooperative and something we take immense pride in. We’re especially grateful to partner with these other great community builders to spread the importance of safety and remind our guests and community to take extra care on our roadways this holiday season.”

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This year, over 800 bags were designed by Abbotsford middle and high school students, featuring colorful artwork and strong messages that reflect the voices of Abbotsford-area youth.

“This holiday season, we’re reminding everyone to plan a safe ride home,” said Tanis Bieber, local ICBC road safety and community coordinator. “Use a designated driver, taxi, rideshare, or take transit. By doing so, you’re protecting everyone on our roads. Let’s celebrate responsibly and keep our communities safe.”

AbbyPD says impaired driving can lead to life-altering consequences. Police say they want motorists to make responsible driving decisions so that people celebrating the holidays make it home to their friends and family.

Sean Nosek, Superintendent of Schools for the Abbotsford School District, says, “Our full support goes towards the efforts of the Abbotsford Police Department and ICBC in this important public awareness campaign, aimed at fostering a safer environment for our community.”