Abbotsford Chamber of Commerce selects new CEO

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“Alex not only embodies a deep commitment to service of this community, she brings a wealth of experience, understands the power of our organization to advocate for business, and has a proven track record of success. We look forward to working with Alex as she advances the legacy of the Chamber with her innovative and passionate leadership, serving Abbotsford’s diverse business community.”

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For the past two years, Alex has been a director with Hill and Knowlton Strategies, one of the world’s leading public affairs and communications agencies. In this role, Alex has provided leadership on crisis communications files, executed national media campaigns for some of the country’s largest corporations, and delivered strategic counsel for executive leaders on media relations and corporate reputation.

“I am absolutely thrilled to be leading the exceptional team at the Abbotsford Chamber of Commerce,” said Mitchell. “The Chamber is a cornerstone of our community and now more than ever, the Chamber has a critical role to play in continuing to provide impactful support to the businesses that call Abbotsford home. I look forward to building on the momentum of our Board and previous CEO as I get started working on behalf of our organization’s 650-plus members to ensure that our region’s business community has a voice at all levels of government, and our local economy continues to thrive.”

Mitchell has an MBA from Simon Fraser University, and a B.A. in Political Science from the University of British Columbia, and she is a part-time instructor in the Civic Innovation and Governance Program at the University of the Fraser Valley. She also volunteers on the Board of the Fraser Valley Child Development Centre and contributes to numerous community causes and initiatives.

The Abbotsford Chamber says it acts as “the voice of business” in Abbotsford and is widely recognized as a leader of business advocacy and policy development with all levels of government. In 2021, the Abbotsford Chamber of Commerce celebrated its 108th year of service. Created to promote the interests of businesses in the City of Abbotsford, the Chamber has been an integral part of Abbotsford’s growth and evolution for nearly as long as the city has existed.